Why We’re Called Inner Milestones (and Why We Love It)

When we named our ABA company Inner Milestones, it wasn’t just to sound poetic (though we’ll admit it beats “Behavior Bees” or “ABAmazing,” which thankfully never made it past the brainstorming stage).
We wanted a name that captures what really matters: not only the milestones that show up on charts and datasheets — like a first word, a wave, or tying shoes — but also the quiet, invisible victories that happen deep inside: the spark of confidence, the silent “I can do this,” and the brave decision to try again after a hard day.
Because real growth isn’t always loud or sticker-worthy; sometimes it’s a glance, a breath, or a moment of calm where there used to be chaos. Inner Milestones is our daily reminder that ABA isn’t about “fixing” anyone — it’s about helping each person uncover their own potential, and honoring both the triumphs everyone sees and the ones only the heart can feel.
And yes, we still love our data, high-fives, and bubbles — but what inspires us most are those small, unseen moments that change everything. That’s why we’re here. And that’s why we’re Inner Milestones. AND thats for sure!